You finally connect with the person you have been pursuing. Maybe it’s the client of your dreams. Perhaps it’s the mentor you always wanted. Maybe it’s that perfect recruit or potential partner. It doesn’t matter, you want them to listen [...]
Summer is here in the Northern Hemisphere, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But [...]
You can’t build a successful business based on selling to a wide audience of one-time customers. You might make a quick buck if you have a superior product or service and a great marketing plan. But you’ll run out [...]
If you’re a business owner or an independent professional, you know that referrals are the lifeblood of your business. In our effort to get new clients on a regular, consistent basis the one weekly action item of asking our [...]
Our lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations [...]
“I’m not sure how to price my services or products” is one of the most common refrains we hear at Moxie. We’ve rounded up 3 resources that can help you get the price right. How to Price Business Services http://www.inc.com/guides/price-your-services.html [...]
Most of the information and effort aimed at getting more clients focuses on promotion and attraction. You’ll find plenty of advice on how to tell the world about your business, make the phone ring, or get inquiries to arrive in [...]
By Barry Siskind In the late ninety seventies one of my favourite television shows was the U.S. sitcom WKRP in Cincinnati. The character I remember most was Herbert Ruggles (Herb) Tarlek Jr., played by actor Frank Bonner. Herb was the [...]
Close the deal and boost your sales with 10 easy tips. After finding the customer, one of the greatest challenges an entrepreneur faces is closing the deal. How do you get clients to buy? Entrepreneur.com has a great post on [...]
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