You finally connect with the person you have been pursuing. Maybe it’s the client of your dreams. Perhaps it’s the mentor you always wanted. Maybe it’s that perfect recruit or potential partner. It doesn’t matter, you want them to listen [...]
Forgive me for sounding a bit trite, but there are so many similarities between owning your own business and winning big at the Olympics that I can’t help but compare the two. Owning your business can be an everyday battle [...]
As government agencies approach the end of their fiscal year, which concludes on September 30, they begin to wrap up their acquisition for the year, assess their remaining dollars, and potentially check off a few items not purchased on the [...]
Summer is here in the Northern Hemisphere, but it seems many of your potential clients are not. When you get the response “I’ll be on vacation until…” one too many times, it’s easy to become discouraged about summertime marketing. But [...]
You can’t build a successful business based on selling to a wide audience of one-time customers. You might make a quick buck if you have a superior product or service and a great marketing plan. But you’ll run out [...]
If you’re a business owner or an independent professional, you know that referrals are the lifeblood of your business. In our effort to get new clients on a regular, consistent basis the one weekly action item of asking our [...]
For some women, franchising can be a great way to make your mark in business. For an investment that can be as low as $5,000 according to the International Franchising Association (the average initial franchise investment is $250,000- excluding [...]
Our lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations [...]
MOXIE: How long have you been in your position and what motivates you to work with small businesses? Feucht: I have been with the agency for 12 years and for the last 7 I have been in the Marketing & [...]
“I’m not sure how to price my services or products” is one of the most common refrains we hear at Moxie. We’ve rounded up 3 resources that can help you get the price right. How to Price Business Services http://www.inc.com/guides/price-your-services.html [...]
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